A break-up of business shows that 75% of a firm's turnover is led by volume growth, while 25% is price-led. Companies such as Britannia, Nestl, Dabur, Marico, Kellogg, Parle Products, and Hindustan Unilever have increasingly focused on smaller packs of their key products, aimed at improving sales.
Parties expected to splurge a fourth of advertising budget on social media.
This growth seen by the consumer goods was led mainly by the durables market, which rose 17.6%, the highest in 11 months
This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.
PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only
With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media, writes Viveat Susan Pinto.
'Hardly any aqua centres exist in India though they are popular abroad.' 'Water is known for its buoyancy which reduces pressure on joints. So, you can exercise effectively underwater, provided you have the right experts guiding you,' Harsh Mariwala tells Viveat Susan Pinto.
'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'
Xiaomi now a lifestyle player, quietly launching a slew of non-smartphone products like Mi branded luggage, backpacks, apparel, U-shaped pillows, pens, home security cameras and air purifiers.
Britannia, which is celebrating its centenary year in 2018, will first look at expanding its dairy and bakery businesses, before turning its attention towards new food categories. The attempt is to become a total foods company, as it eyes a well-rounded presence in the market.
Almost 40 per cent of a durable company's sales are achieved during the festival season
SPN had been seeking a higher share of revenue, which Tata Sky blamed for the breakdown in talks.
With launch of second plant in Gujarat, company gets ready to take on peers
Clearly, Nestle has a fight on its hands. Whatever be the outcome of the ensuing battle, the conversation at the morning table is shaken and stirred.
Patanjali's packet milk to be lower than competitor brands by Rs 2 a litre
Shekhar Bajaj, chairman and managing director of the firm, explains to Viveat Susan Pinto on what led to this sales jump, besides throwing light on the benefits accruing to the sector on account of the GST rate cuts in appliances.
A large team led by Kumar Mangalam Birla has taken charge of the integration process.
Company may look at 5-6 launches a year as the market for premium and niche products grows
The iconic British brand acquired by Unilever in 2009 from American major Sara Lee, is attempting to get a new image with actors Sidharth Malhotra and Varun Dhawan.
Already a fifth of the nearly Rs 8,000 crore toothpaste market in India (around Rs 1,500 crore) is herbal with the segment estimated to become a fourth (or Rs 2,000 crore) in the next few years.
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